I just realized that its the 9th birthday of the Sega Dreamcast which was released (in the US at least) on 9/9/99. So this makes it their uber-golden birthday.
I remember weird things sometimes, but I always thought that date was kinda cool and their commercials for the release stuck in my head. Besides it was a really cool, under appreciated, and ahead of its time console. And I'm a geek.